Filter Blogs By tag: EMIRATES INVESTS

Probably the world’s most successful modern airline brand, Dubai-based Emirates, has announced this week that it has invested over US$500 million in fine wine over the last decade. Following an investment strategy which includes en primeur purchases, Emirates claims to hold 1.2million bottles in their own cellars in Burgundy where they are held for at least a decade before being poured to First and Business class travellers as they traverse the globe